THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Before You Move to Arizona, Test the Location Before You Buy

Before You Move to Arizona, Test the Location Before You Buy

Before You Move to Arizona, Test the Location Before You BuyMartha Viera Parsons
Published on: 23/09/2026

Relocating to Southern Arizona? Discover essential tips for choosing the right community, testing your daily routine, and navigating insurance before you buy.

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Today’s Mortgage Rate Is Not Your Payment

Today’s Mortgage Rate Is Not Your Payment

Today’s Mortgage Rate Is Not Your PaymentMartha Viera Parsons
Published on: 23/09/2026

Don't let national mortgage-rate headlines mislead you. Discover the true cost of homeownership in Southern Arizona, including taxes, HOA fees, and insurance.

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Comparing Southern Arizona HOA Fees? Compare What You Receive, Not Just What You Pay

Comparing Southern Arizona HOA Fees? Compare What You Receive, Not Just What You Pay

Comparing Southern Arizona HOA Fees? Compare What You Receive, Not Just What You PayMartha Viera Parsons
Published on: 12/08/2026

Comparing Southern Arizona communities? Don't just look at the HOA fee. Learn how to compare amenities, rules, and true value to find your perfect home.

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Martha Viera Parsons

Associate Broker · Realtor

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